Common Ground Brand Kit and Style Guide
Welcome to the Common Ground Brand Kit.
This guide includes our official logos, color palette, typography, and usage guidelines.
Logos
Common Ground’s logo reflects our roots — literally and figuratively. Please use these files when representing our school, farm, and community programs.
Imagery: The logo integrates urban (city skyline) with nature (trees, landscape), reflecting the organization’s role as a bridge between community, ecology, and education. Our logo ties together our farm and school, in the forest, in a city.
Typography: The bold, condensed sans-serif font conveys strength, clarity, and accessibility.
Colors
Our vision was to pull colors that are found in nature and the connection we have with the environment.
Primary Colors:
Common Ground Green #005A2B
Cloud White #FFFFFF
Charcoal Gray #333333
Leaf Green #6BAA75
Raw Ember #523420
Obsidian #020403
Accent Colors:
Sunrise Amber #FFB43B
Bright Persimmon #FF6A3D
Use approved logo files for external communications.
Avoid distortion, recoloring, or effects.