Common Ground Brand Kit and Style Guide

Welcome to the Common Ground Brand Kit.

This guide includes our official logos, color palette, typography, and usage guidelines.

Logos

Common Ground’s logo reflects our roots — literally and figuratively. Please use these files when representing our school, farm, and community programs.

Imagery: The logo integrates urban (city skyline) with nature (trees, landscape), reflecting the organization’s role as a bridge between community, ecology, and education. Our logo ties together our farm and school, in the forest, in a city.

Typography: The bold, condensed sans-serif font conveys strength, clarity, and accessibility.

Colors

Our vision was to pull colors that are found in nature and the connection we have with the environment.

Primary Colors:

Common Ground Green #005A2B

Cloud White #FFFFFF

Charcoal Gray #333333

Leaf Green #6BAA75

Raw Ember #523420

Obsidian #020403

Accent Colors:

Sunrise Amber #FFB43B

Bright Persimmon #FF6A3D

Our full Brand Kit
Our Logos

Use approved logo files for external communications.

Avoid distortion, recoloring, or effects.