Common Ground Style Guide

Welcome to the Common Ground Style Guide.

This guide includes our official logos, color palette, typography, and usage guidelines.

Logos

Common Ground’s logo reflects our roots — literally and figuratively. Please use these files when representing our school, farm, and community programs.

Imagery: The logo integrates urban (city skyline) with nature (trees, landscape), reflecting the organization’s role as a bridge between community, ecology, and education. Our logo ties together our farm and school, in the forest, in a city.

Typography: The bold, condensed sans-serif font conveys strength, clarity, and accessibility.

Use approved logo files for external communications.

Avoid distortion, recoloring, or effects.

Colors

Our vision was to pull colors that are found in nature and the connection we have with the environment.

Common Ground Green # 0B952D

Cloud White #FFFFFF

Burnt Orange #993300

Charcoal Gray #474747

Leaf Green #6BAA75

Sunrise Amber #FFB43B

Raw Ember #523420

Obsidian #020403