Common Ground Style Guide
Welcome to the Common Ground Style Guide.
This guide includes our official logos, color palette, typography, and usage guidelines.
Logos
Common Ground’s logo reflects our roots — literally and figuratively. Please use these files when representing our school, farm, and community programs.
Imagery: The logo integrates urban (city skyline) with nature (trees, landscape), reflecting the organization’s role as a bridge between community, ecology, and education. Our logo ties together our farm and school, in the forest, in a city.
Typography: The bold, condensed sans-serif font conveys strength, clarity, and accessibility.
Use approved logo files for external communications.
Avoid distortion, recoloring, or effects.
Colors
Our vision was to pull colors that are found in nature and the connection we have with the environment.
Common Ground Green # 0B952D
Cloud White #FFFFFF
Burnt Orange #993300
Charcoal Gray #474747
Leaf Green #6BAA75
Sunrise Amber #FFB43B
Raw Ember #523420
Obsidian #020403